Thursday, January 20, 2011

Should I Drain My Finger

THE MADRID-VALENCIA AVE NO DEVELOPMENT MEETS EXPECTATIONS

YIEL MANAGEMENT WHEN WHY?, OR DO NOT KNOW THE CONSEQUENCES OF DRIVING THE PRICE



Well, in fact it seems that the Madrid-Valencia fails, in its first month of operation, the expectations travel it expected. Nothing seems to have to see the travel time, or the quality of their services, nor the 16 daily frequencies each way-to start a little past. No, everything points to the price. Also a "small" or "great evening" as you see, and as the pocket of every traveler. Its 80 euros Economy Class-minus a few cents as fixing prices in the shoe shops "Guerrillas" - no relation or nothing scale. Or the bus, which reaches five times the price, or the particular vehicle, or in connection with its offer rail corridor, with ALVIA or with other relationships as Madrid, Barcelona or Madrid-Sevilla. Comparatively, ceteris paribus, is considerably more expensive. We recall that on one occasion the President of Renfe Operator mentioned that the company was working on the implementation of a management and revenue optimization, capacity and demand, the famous "yield management" (better, "Revenue management), which already have years all self-respecting companies. It seems that things are still green, despite the attempts that were made some years ago and fell in absolute ostracism under the current direction of travel. Well, now it seems that we no longer know RENFE pricing of services and so what happens happens.
And in this case, it has happened that it was thought that all demand will be derived from the plane and the price was fixed related, almost exclusively, with this mode. And it was a mistake, a blunder solemn. Well, now do not ever, that ... of ... enmendalla not. Review and set new prices correctly.

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